David Beckham joins Lionel Messi, Pharrell Williams, Paul Pogba, Alexander Wang and Karlie Kloss in the latest instalment of adidas's Here to Create campaign series.
The new campaign, Calling All Creators, aims to encourage people to 'defy conventions and join the adidas movement by using their imagination to make something new and shape sport culture'. Ryan Morlan, VP of Global Brand Communication, commented 'adidas is shaping the future of sport every day through our products, partnerships, and innovations, and with this campaign, we've called on some of the most admired faces in sport culture to help us inspire others to find their creator within, no matter what their field of play'.